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White Paper: Generations by COVID

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Sprout wins Confirmit AIR Awards for Achievement in Insight and Research
What makes today’s consumers tick? Behavioural Economics can explain
White Paper: Generations by COVID
Generations by COVID: Gen Y – Ready to have the shackles broken
Applying behavioural science to our most important assets – our people
Generations by COVID: Boomers – More calm than expected but seeking to belong again
Generations by COVID: Gen X – Achievement driven but increasingly work-life conscious
Generations by COVID: Gen Z – digital warriors enter the storm
Create value and win customers through designing experiences that activate emotions
Cautious optimism and the need for scenario planning
What’s your brand empowerment play?
The Grief Cycle and What’s Next

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