Key Insights:

Key Goals

The goal of CX and insights professionals has radically evolved over the past 10 years. Once we provided technical skills and research plans. Now we demonstrate five new, essential skills.

The Challenges We Face

The principle challenges we face involve our role and value in our organisation. There’s a constant need to explain the value we create and organisational structures get in the way of collaboration and innovation.

The Way Forward

There are tangible actions we can take to become a valued strategic asset. These tactics include translating customer understanding into organisational value.

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Learn more about Sprout Strategy and how we help brands solve their critical business challenges.

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