State of the Australian Experience & Insights Industry 2021
Customers determine the long-term success of any organisation.
So why do insights and experience professionals, the people who generate customer understanding, continually face a range of challenges?
Why are they often not part of the strategic agenda and how can they set up for a future that shines the spotlight firmly on the value they provide?
If you want answers to these important questions then download our report!
The goal of CX and insights professionals has radically evolved over the past 10 years. Once we provided technical skills and research plans. Now we demonstrate five new, essential skills.
The Challenges We Face
The principle challenges we face involve our role and value in our organisation. There’s a constant need to explain the value we create and organisational structures get in the way of collaboration and innovation.
The Way Forward
There are tangible actions we can take to become a valued strategic asset. These tactics include translating customer understanding into organisational value.
Download the report to find out more!!
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