Quallie™ – A purpose built new platform for online qual.
Quallie™ has been designed by experienced qualitative researchers and tested for usability by Australians. Respondents easily participate via the Quallie™ app* or their desktop. Quallie™ can be used for online discussion boards, focus groups, IDI’s and long-term immersion OR a combination of these.
We found over Covid that many of today’s online qual solutions were more stop gap measures. Some don’t meet the industry privacy standards; the tools limit the type of activities we can undertake in qualitative research, and we weren’t optimising the tech opportunities of an online environment.
Quallie™ solves all of these and more.
A few highlights for better insights:
- Analysis happens in real time, while we are infield. Using AI and text analytics, we can get faster insights.
- Respondents LOVE the app, and we love it because we can go where they go and capture their real time behaviour
- A new library of activities means we can do a whole lot more in online qual