Quallie™ – A purpose built new platform for online qual.
Quallie™ has been designed by experienced qualitative researchers and tested for usability by Australians. Respondents easily participate via the Quallie™ app* or their desktop. Quallie™ can be used for online discussion boards, focus groups, IDI’s and long-term immersion OR a combination of these.
We found over Covid that many of today’s online qual solutions were more stop gap measures. Some don’t meet the industry privacy standards; the tools limit the type of activities we can undertake in qualitative research, and we weren’t optimising the tech opportunities of an online environment.
Quallie™ solves all of these and more.
A few highlights for better insights:
- Analysis happens in real time, while we are infield. Using AI and text analytics, we can get faster insights.
- Respondents LOVE the app, and we love it because we can go where they go and capture their real time behaviour
- A new library of activities means we can do a whole lot more in online qual
Sprout have a team of under 30 researchers who conduct research into deeply understanding the under 30s Australian cohort. Based on insights from a multitude of sources including qualitative, and quantitative research, synthesis of existing data sources, and behavioural, and implicit research, the goal of this project is to develop a source of insights for Sprout to recommend strategies and activations that will resonate with this cohort.
At Sprout, we guide current and future clients in effectively targeting, engaging, and interacting with Australians under 30.
Mood of Australia (MoA)