Building a retail gaming proposition 🎮

business problem:

______________

We have enjoyed strong growth, but growth is slowing. Gaming is growing. What do we need to do to grow at the rate of the category?

objectives

______________

Develop a business strategy to drive growth, consider omnichannel, products, comms, and brand. Better understand current gamers’ needs, pain points, and behaviours so we can service those needs effectively and uniquely.

methodology

______________

We developed a gaming ‘world’ to allow for observation, questions, and ideation. Two levels were designed to gain insight through games, videos, and activities. To solve the business problem, we needed to immerse ourselves in their world and observe gamers’ real-time behaviour

LEVEL 1: 72 HOUR GAMER IMMERSION

LEVEL 2: GAMER SQUAD SESSIONS

outcomes

______________

A strategy for the gaming category and how to win, including recommendations for omnichannel, product and brand strategy, plus a go-to-market plan. This is the basis of current marketing activity, product development, and store/online activity.

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