How do you ensure pricing of offers are designed to optimise customer value perceptions?
A large retailer wanted to ensure the pricing architecture of core products was delivering the intended value perceptions.
Sprout was commissioned to undertake an infield experiment. A number of experiments were set up instore and research was conducted.
A combination of behavioural experiments, immersions and face to face research were used.
- behavioural experiments
- face to face research
The research clearly defined the best way to design the pricing structure to ensure customers perceived good value. This pricing structure is currently being used by the organisation.