A large retailer wanted to ensure the pricing architecture of core products was delivering the intended value perceptions.

THE OPPORTUNITY

Sprout was commissioned to undertake an infield experiment. A number of experiments were set up instore and research was conducted.

OUR APPROACH

A combination of behavioural experiments, immersions and face to face research were used.

THE IMPACT

The research clearly defined the best way to design the pricing structure to ensure customers perceived good value. This pricing structure is currently being used by the organisation.


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