A leading Australian icon wanted to leverage their brand into a new category. Simply asking the rational questions would lead to rational responses and limit opportunities.

THE OPPORTUNITY

Sprout was commissioned to develop the customer value proposition for this brand extension and to ensure it would not dilute its engagement levels in its core category. 

OUR APPROACH

We fused qualitative research, neuroscience and brand strategy to deliver the solution.

THE IMPACT

The business implemented the recommended customer value proposition and is developing the new offer for the category.


Like to chat about your project?

LET’S CONNECT

Like to start a conversation?

call us
offices

Brisbane

9 Chapel St
Nundah
Queensland

Melbourne

Malvern East
Victoria

Drop us a line...

    I’m interested in...
    We’ll never share your details or inundate your inbox!
    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

      Download your document by completing the form:





      We’ll never share you details or inundated your inbox!

      This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

        Subscribe to our newsletter: