Emotions matter, but humans are terrible at explaining how they feel. In fact 95% of decisions are unconscious.
Sprout brings you a neuroscience-based tool to get under the hood of what humans are feeling to unlock and identify what is truly motivating them. When people can’t say or won’t say what is behind their behaviour, we investigate their motivations.
MindSight® is the tool we use. It is a technology enabled neuroscience tool. Combined with Sprouts framework templates and expert behavioural scientists we deliver a significantly deeper understanding of humans and new insights to unlock new opportunities and growth.
Our tool is extensively used across all types of research – qual, quant, virtual.
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