Deciphering Decision Making

People often lie. While often not intentional, it’s just that humans don’t understand why they make decisions.

Decisions are the basis of many business questions. How do we get people to… buy our product; use this channel; act in their best interest etc.

Combining behavioural science, neuroscience and cultural shifts we define the values, beliefs, preferences and heuristics at play in decision-making. Understanding how people in your category make decisions allows you to develop strategies or interventions (see Sprouts Nudge Unit) for real growth.

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