Communication is important but let’s face it, humans are not good curators of creative communication.
Sprouts proprietary approach to communication testing, Emotivcom™ uses both implicit and explicit tools to test creative. It assesses the creative’s emotional potency and its ability to deliver on the functional messages. By their very nature, creative ideas are supposed to elicit an emotional reaction.
Combining technology enabled techniques and qualitative research, Emotivcom™ captures peoples’ emotional non-conscious responses to advertising. This approach removes the rationalising bias of traditional question-and-answer type research.
Our approach can be used at any stage of the communication development cycle.
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